30 Points Google Ads Checklist to Run Highly Profitable Campaigns

A must-have checklist of all the essentials you need for an optimized Google Ads campaigns and your ticket to driving more conversions and delivering higher ROI.

Google Ads Performance Management Checklist

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The key to Google Ads campaigns success is in their regular management. You can manage your Google Ads campaigns well only when you’re super organized. For being organized, you need to constantly monitor & improve your account for maximum growth.


Because without good organization and management, campaign optimization is a costly affair. The answer for maximum ROI  is a Google Ads Checklist.

A good Google Ads Checklist should include daily, weekly, fortnightly, monthly & quarterly task reminders to ensure your KPIs match your budgets and goals. Such a checklist also helps you to stay on top of  Google Ads & does not let you throw away ad spend.

What will you find in this checklist?

30 optimization steps to run the highly profitable Google Ads campaigns.

This Google Ads checklist helps you monitor your paid account on a daily, weekly, fortnightly, monthly & quarterly basis.


Conversion Rate
CPC vs Ad Position
Negative Keywords
& more……


Ad position
Display placement
& more…


Impression share report
New Ad copies
Competition research
& more……


Quality Score
Geo Performers
Landing page review
& more……


Conversion Analysis
L/N Ratio
& more……

Benefits of this Google Ads Checklist

Avoid wasted spend
Maximize CRO
Attract the right audience
Drive quality leads
Better ROAS & ROI
Audience expansion
Beat the competition
Geo performance
Be on top of the trend
Makes you opportunistic

Growth areas we evaluate and deliver results


  • Increase your traffic and generate leads
  • Optimize your marketing campaigns
  • Getting traction for new product launches
  • Identifying new customer acquisition channels
  • Converting your social media followers to customers


  • Optimize your onboarding process
  • Automate your onboarding communication campaigns
  • Remove activation bottlenecks
  • Stimulating brand engagement
  • Setting up data-driven marketing


  • Setting customer expectations precisely
  • Conducting accurate retention analysis
  • Using advanced techniques for pulling users back
  • Optimising educational communication to customers
  • Optimising educational communication to customers


  • Using the A/B testing method
  • Increasing your payable customer base
  • Maximising free trial and freemium conversions
  • Engaging your customers and decreasing churn
  • Capturing and measuring the correct metrics like MRR