7 Metrics Every Founder Must Know Before Pitching Their Startup

Are you lost in a sea of data? Focus on growth by learning about the only 7 metrics that matter for startups.

Eyeing a large investment in your next round of funding? Show the investors what they want to know about your startup with these 7-key metrics

Future-proof Your Next Round of Funding

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As the founder of a startup, you may only be concerned with revenue and profits at the onset. However, as your business evolves, you need to delve deeper into performance and financial metrics to identify new opportunities and potential pitfalls, as well as, determine your ROI.

Your marketing efforts directly impact your company’s top-line but is your marketing strategy focused on results?

Website visits, conversion rates, email click-through rates, leads generated per channel…the list of business metrics one could track is endless. But, would you rather be lost in data, looking for a few needles in a haystack, or focus only on essential metrics so that you can draw actionable insights from the data?

Your marketing strategy is meaningless unless you can measure it against relevant parameters that really matter to your organisation. Here’s why you need to learn about the 7 key metrics in our free e-book to scale the next level for your business:

Analyse your Current Strategy

Is your current marketing strategy working for you? With these 7-metrics, you can measure the effectiveness of your marketing campaigns to optimise your marketing campaigns and increase your ROI.

Know Where to Spend

Is your marketing team buzzing with ideas but not sure which strategy to implement to derive fast results? Having proper metrics in place can help you analyse your ideas to determine where to spend your marketing budget for max returns.

Optimise your Marketing Channels

With a metric driven marketing strategy, you can gain crucial insights into your marketing campaigns to identify the best performing channels and which content format works best on a given marketing channel.

Get your Next Round of Funding

While your first round of investment is often based on your market potential, to close the second round, you’d need solid metrics to justify your growth strategy and market size to investors.

As you can see, implementing a data-driven marketing strategy for your business is the surest way forward. If you truly want to drive incremental customer demand, get rid of the clutter and focus your marketing strategy on the only 7 metrics that matter! Download your free e-book now to know about:

Customer Lifetime Value
Customer Acquisition Cost
Marketing % of CAC
Ratio of CLTV to CAC
Time to Payback CAC
Marketing Originated %
Marketing Influenced %

Growth areas we evaluate and deliver results


  • Increase your traffic and generate leads
  • Optimize your marketing campaigns
  • Getting traction for new product launches
  • Identifying new customer acquisition channels
  • Converting your social media followers to customers


  • Optimize your onboarding process
  • Automate your onboarding communication campaigns
  • Remove activation bottlenecks
  • Stimulating brand engagement
  • Setting up data-driven marketing


  • Setting customer expectations precisely
  • Conducting accurate retention analysis
  • Using advanced techniques for pulling users back
  • Optimising educational communication to customers
  • Optimising educational communication to customers


  • Using the A/B testing method
  • Increasing your payable customer base
  • Maximising free trial and freemium conversions
  • Engaging your customers and decreasing churn
  • Capturing and measuring the correct metrics like MRR