KPI
Good PPC metrics are traffic-focused,
but better PPC metrics are conversion-focused
What we DON'T care for
- Impressions
- Time on site
- Open rate
- Page views
- Click-through rate
- Bounce rate
- Delivery rate
What we DO care for
- ROI
- Opportunities / Revenue
- Cost per acquisition
- Conversion rate
- Lead quality
- Stage velocity
- Funnel stage per campaign
Pay for Performance
- DO NOT pay unless a KPI (key performance indicator) or set of KPls like form-fills, calls, clicks, customers are met.
- FULL ACCESS to strategy, tactics, ad specs, etc that is being used for your campaigns optimization.
- 100% Transparency with how much you have made from our efforts.
Account Performance Management Steps
At upGrowth, we have 10+ years of expertise in managing and optimizing ads accounts. We have learned from our mistakes. Thus, this has allowed us to formulate quick optimization tricks to get you ahead of your competition.
Audit
Hello
How are you doing today?
Access
We will require read-only access to your existing account (if you have) to run the audit.
Audit
We will examine and inspect thoroughly around 50+ different aspects of your google ads from finding missed opportunities to wasted spends.
Plan
Plan
Let’s understand ‘What are your business goals? How to make them attainable? What could be the plans for reaching them?’
Alignment on goals
Let’s define similar goals based on our common plan.
Single Metric
Define single metric that best captures the core value that your product delivers to customers.
Growth
Measure
Data determined campaign progress towards common goal.
Learn
Design experiments based on data collected.
Iterate
Scale and Optimize what works.
Our Partners
Happy clients
How deAzzle
Increased their
number of leads
3 times
& cut their
CPA by
250%
deAzzle platform is a facility which helps to directly connect the local businesses to consumers & make the purchase process simpler, faster & efficient.
deAzzle is focused on enhancing efficiency, innovation and the capacity to exploit online opportunities for SMEs.
deAzzle is the next fast-growing company started by Dr. Anand Deshpande, Founder of Persistent Systems.
deAzzle partnered with upGrowth to create efficient and effective campaigns to target and generate leads for their vast array of supported businesses. Within the first 3 months of partnership, upGrowth broke all the previous records and achieved the half-yearly goal!
How we did it :
- Theme based ad groups
- Continuous A/B testing of ad copies
- Granular campaigns for supported businesses
- Remarketing campaigns for each supported business
- Gmail affinity audience targeting
49% Decrease in CPL
35% Decrease in CPC
40% Increase in Conversions
60% Decrease in Poor Lead Quality
